FROM THE MARGINS

I am As ‘Indian’ as you Are

The Indian Channel, Sony Entertainment has launched its new promotional ad for the 8th season of its Indian quiz series Kaun Banega Crorepati. (The Indian equivalent of the series ‘Who wants to be a Millionaire”).

 

The promo features a young girl named Poornima who belongs to the North East along with the host Amitabh Bachchan. When the host quizzes her on ‘Which country does Kohima city belong to?’ the contestant interestingly choses for  an audience poll. On a 100% poll answer on India, when Sr. Bachchan says, Yeh toh sabhi jante hai…’ (Everyone knows the answer) the contestant Poornima replys “Jaante toh sabhi hai, par maante kitne hai?!’ (Everyone knows it, but how many actually believe in it?!), rightfully capturing the emotions of many north-easterners.

While this blog has never shared any videos or advertised for any channels, this video is being shared because the authors believe that the promo captures the emotions and feelings of many north-easterners in a very subtle and sensitive way.

(Video courtesy: Sony Entertainment Channel.)

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